$ Product engineer · San Francisco

Hi, I'm Daniel Reyes

I build reliable, well-crafted software and the teams that ship it. Twelve years across infrastructure and product, currently leading a platform group — here are the highlights, the projects I am proud of, and how to reach me.

A clean, sunlit desk with a laptop and notebook

Skills

What I bring to a team

Replace these with your own strengths — the areas where you do your best work. Three focused pillars say more than a long list of buzzwords ever could.

Engineering

TypeScript, React, and Node across the full stack, with a soft spot for clean data models and APIs that are a pleasure to consume. I write code other people can read a year later.

Product sense

I care about the user on the other side of the screen. I'm comfortable scoping ambiguous problems, cutting the right corners, and shipping something small and useful before it's perfect.

Leadership

Mentoring engineers, reviewing thoughtfully, and keeping a team pointed at the goal. I believe the best technical work is quietly a team sport.

Selected projects

A few things I've shipped

Three sample projects to get you started. Swap in your own case studies, metrics, and links whenever you're ready — the layout holds together as you edit.

Payments Platform Rebuild preview
Tech Lead2024

Payments Platform Rebuild

Led a four-engineer team through a full rewrite of a legacy billing system serving 40,000 businesses. Cut checkout errors by 63%, halved page-load time, and shipped the migration with zero downtime over a single weekend.

Internal Analytics Suite preview
Senior Engineer2023

Internal Analytics Suite

Designed and built the dashboards the whole company now runs on — real-time metrics, self-serve reports, and alerting. It replaced a tangle of spreadsheets and became the first thing people open every morning.

Onboarding Redesign preview
Product Engineer2022

Onboarding Redesign

Rebuilt the new-user flow end to end, from the first screen to the activation email. Activation rose 28% in the first quarter, and support tickets from confused new users dropped by nearly half.

Career timeline

Twelve years, at a glance

Scroll sideways for the short version of the résumé — where I've been and what each stop taught me.

  1. 2021 — now

    Tech Lead, Platform

    Northlight

    Leading a four-engineer platform group; payments rebuild, zero-downtime migration.

  2. 2018 — 2021

    Senior Product Engineer

    Northlight

    Built the internal analytics suite the whole company runs on every morning.

  3. 2015 — 2018

    Product Engineer

    Brightpath

    Shipped the onboarding redesign that lifted activation 28% in a quarter.

  4. 2012 — 2015

    Software Engineer

    Various startups

    Full-stack generalist years — small teams, big scopes, fast feedback.

Recommendations

What colleagues say

A few words from people I've worked closely with. Replace these with real recommendations once you've gathered them — a short, specific quote beats a long generic one every time.

One of the few engineers who can hold the whole system in their head and still sweat the smallest detail. Everything shipped on time and was cleaner than the spec we handed over.
Dana R.VP Engineering, Northlight
Calm under pressure, generous with knowledge, and relentlessly practical. I've watched them turn a vague roadmap into a shipped product twice now — I'd hire them again in a heartbeat.
Marcus L.Director of Product
The kind of teammate who lifts everyone around them. Great instincts, zero ego, and the most readable pull requests I've reviewed in years. A genuine force multiplier.
Priya S.Engineering Manager

Elsewhere

Profiles & links

These come from your links table — edit them anytime on the manage screen. Point recruiters and collaborators to wherever you're easiest to find.

FAQ

Common questions

A starter set of answers you can rewrite in your own voice. Setting expectations up front saves everyone time.

Senior or lead engineering roles on small, product-focused teams — ideally somewhere I can own a problem end to end. Remote-first is a plus.

Looking for someone like me?

I'm always happy to talk about interesting teams and problems. Tell me what you're building and I'll get back to you soon.